Before to start tips

You’ve got a product and you want to sell online. But with so many options available where do you start? And similarly, how do you go about building an e-commerce store?
Shopify is not only mobile-friendly it’s quick and easy to get set up and selling online. It’s now one of the most popular e-commerce platforms available and here are a few reasons why:

Easy-to-use visual interface

With Shopify, it’s easy to get up and running straight away with a basic store design. The e-commerce platform offers loads of customisable templates to choose from but one of the best things about Shopify is that it makes life easier for the seller.
The interface is clean, user-friendly and intuitive as everything is logically structured. You can manage your website without needing to know how to code and you can make changes and add new features with just a few clicks.
However, if you do want to add more complex features you can always hire a Shopify Expert or web designer who can optimise your store for best performance and improved functionality.
The more technical ‘coding-interface’ is located separately to the main user-interface but the ‘store owner’ section lets interact with your developer so you can manage and coordinate activities with ease.

App store

When compared to other e-commerce platforms Shopify boasts one of the most extensive App Stores out there. You have access to hundreds if not thousands of free and paid for apps which can be used to help you with business functions such as marketing, social media and customer services.

The Shopify content management system (CMS) means you can create new pages, and boost your online profile by integrating social media pages like Facebook and Instagram.
With Shopify you never have worry about software updates and because you’re not spending your time dealing complex technical details so you can concentrate your energy on building your business.

Safe & secure

If you’re running an e-commerce store you want your users to trust you. Luckily enough Shopify offers a range of security systems to help you and your customers feel safe and secure. One example is SSL certificates which show your customers that their online experience is encrypted and that they’re protected from hackers when shopping online.

 What’s more Shopify hosts shopping carts on a Level 1 PCI DSS server. In simple terms, this means your data, and your customers’ credit card details are safe and secure at all times. And if you’re worried about your own security, the company stores backups of all your data, so if your site crashes at any point you won’t lose anything.

Marketing tools

You might have an amazing and attractive website but if no one visits it doesn’t mean a thing. Shopify’s Search Engine Optimisation (SEO) feature helps get you noticed and listed at the top of Google searches.

Furthermore, the Shopify app store offers a range of marketing tools including MailChimp and Google plugins product reviews and email marketing. It’s analytical tools let you identify where your visitors come from which can, in turn, help you adapt your marketing activities ultimately making them more effective.


Pro Tips

If you decide to go for an expert designer, don’t rush on creating the account by yourself.

Each Shopify Expert is in posses of a platform, provided by Shopify, where they can develop your website. In this way, you will not have to pay the Shopify monthly fees until when the website is ready to be online! The developer/designer will be able to give you a unique preview link where you can check at any time the progress.

Once the website is ready, you will open your Shopify account ( with a fresh free trial of 14 Days ) and the developer will migrate all his work to your account. The development process can take time, so why pay Shopify during this period?

5 Comments

  1. I’m so happy to read this. This is the kind of manual that needs to be given and not the accidental misinformation that is at the other blogs. Appreciate your sharing this greatest doc.

  2. Really interesting, thanks! I was looking into Shopify lately, I would like to move my website from Woocommerce as is full of problems, do you have any suggestion?

    • Hello Jhon!
      Well I’m agreed with you About Woocommerce as lately, I have to face some really strange problems, especially when you have to update WordPress
      I will list what I believe are the most important steps for when you migrate a store to a different platform. Is not an easy process and I recommend you to contact an expert, but the advantage that Shopify will give you they worth the effort!
      • First of all, is really up to your number of sells, if you make a little profit doesn’t make sense to move to Shopify as it will only add fix costs.
      • If that is not the case, the second thing to consider is if you want to keep your actual design or move to something different.
      This because there are a lot of amazing themes for Shopify, that can be used as a starting point, but if you want the design of your store to be exactly the same as your original one, you will need much more code customization ( so the price will go up ).
      • The third point is data migration, here can be a painful task, there are a lot of plugins that can help you so first I will opt for those. If they don’t work you can move to a more custom solution by API
      • The last point is the redirections, is extremely important that once the Shopify store is online you redirect each link from your old store to the new one. If you don’t do that you will lose SEO!

  3. These are in fact fantastic ideas in on the topic of blogging.
    You have touched some nice factors here. Any way keep up wrinting.

  4. Good point about Shopify shopping cart, totally agree.
    I think that it is very important to choose the best ecommerce platform because this affects the success of your business.

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